How to Build a Small Business Website For Less Than $100
July 6th, 2008 by admin, under General. No Comments
Are you agog to advantage the web to advance your business, but alone accept a atomic annual for website development? This four-step action shows you how to body an able baby business website on the cheap. Absolute cheap.
I'm a boor if it comes to marketing. I'm consistently aggravating to minimise costs and maximise results. Are you the same?
If so, you'll acknowledge my latest analysis project. I set out to ascertain how cheaply I could actualize a baby business website. My alone action was that the website had to cover all the capacity of a website that sells i.e. actuating content, able architecture and targeted traffic. Here's what I came up with:
STEP 1: Actualize your content
This is the hardest and a lot of important allotment of the process. Good agreeable is the analytical additive of a website that sells. And it's area a lot of humans draft it.
The simple actuality is a lot of business owners don't apperceive how to address website agreeable that's customer-focussed, advisory and persuasive. If you can't allow to appoint a copywriter to do it for you, you'll accept to apprentice how to do it yourself.
Fortunately there are some absurd online assets to advice you. If, like me, you advertise able casework (e.g. designers, coaches, consultants, accountants, lawyers, banking planners, etc.) you're in luck.
Robert Middleton's Web Website Toolkit (from $79) provides a complete adapt for creating client-attracting website content. You aswell get abundance of advantageous absolute activity examples for inspiration.
Otherwise, I acclaim you apprehend Copyblogger's 10-Step Copywriting Tutorial, download a archetype of the chargeless e-book Accomplish Your Agreeable PREsell! and agilely administer aggregate you learn.
STEP 2: Register your area name
Fierce antagonism amidst area name sellers has acquired prices to tumble. Go Daddy offers ".com" area names for about $11. You aswell get a chargeless personalised email account.
STEP 3: Architecture and body your website
There are now several high-quality chargeless website conception casework available. Weebly (<a target="_new" rel="nofollow" href="http://www.weebly.com/">http://www.weebly.com/</a>) is one of the best and is acclimated by two actor people. It's been declared by Time annual as a "clever WYSIWYG (what you see is what you get) website architecture apparatus for non-techies." Hosting is befuddled in free.
All you accept to do is assurance up, baddest one of the 65+ professionally advised templates, and add your agreeable application the simple annoyance and bead website editor. You even accept the advantage to set up an online store. Finally, chase the instructions to amend the website settings to broadcast your website at your own area name.
Optional extra: You ability wish to get a clear artist to actualize a customised page attack angel with your logo and tag line.
STEP 4: Get some traffic
The quickest and easiest way to drive able cartage to your new website is with Google AdWords. Google consistently promotes AdWords with chargeless acclaim vouchers. Keep an eye out for them in business magazines and at business events.
Setting up an AdWords attack isn't difficult. But there are a few tricks to maximising your results. Fortunately AdWords authority Perry Marshall offers a chargeless five-day e-course that will put you advanced of the acquirements curve.
DISCLAIMER: Don't say I didn't acquaint you!
When it comes to seek engine optimisation (SEO) Weebly's options are somewhat limited. Also, if Weebly's owners can't catechumen the chargeless account into a assisting business model, the accomplished affair ability abandon in the future. (So accomplish abiding you annal your website to a zip book if you've accomplished it.)
But hey, for a professional-quality website for beneath $100, these are accessory quibbles.
